Illustration

HSBC Chinese Dragon finished illustration.

Client:   HSBC Bank Global Market.

Agency:   JWT London

Brief:   To create an illustration of a Chinese Dragon (bringing financial luck) in the HSBC Red colour, to be used for global advertising. Illustration was created on the knowledge based on Chinese art style. This Illustration had to meet Industry standards for global advertising.

Media:   Adobe Illustrator and Photoshop.